Consolidated Financial Results. Optimize TV Ad Spend With Q1 2023 Insights. Ahead of Tokyo, the brand debuted the latest in its Play New campaign, Best Day Ever. The spot imagines an idyllic scenario sometime in the future where all the ills of the world are miraculously solved. MPO + Marketing/Promotion/Other Source: Comcast Corp. Activate your account. One ad, Parallel Lives, seen below, centerson the companys sustainable productsmade from ocean-bound plastic. Comcast's revenue fell 4.3% in the first quarter while its Peacock streaming service continued to gain new subscribers at a healthy clip. Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Bridgestone Americas Awards PPK In-Store, Digital Assignment, Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe', Richard Branson Wants You To Channel 'Dyslexic Thinking', Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors, IPG Reports Organic Decline of 0.2% In The First Quarter, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Revenue from Comcasts media and experiences segments, which includes NBCUniversal, fell 10% to $10.26 billion. Dec. 11, 2019. The campaign introduces the new tagline Go get it, and features people from all walks of life, along with athletes Tony Hawk and his protg Dalia Lundquist, taking on the world with gusto (finally, after the pandemic put so much on hold). Justin Allgaier, Austin Hill and John Hunter Nemechek completed the top five. Our assessment of the Q1 results indicates that the strong performance in high-margin Connectivity & Platforms business, which showcased a year-over-year margin expansion of 160 basis points, is a testament to Comcast's disciplined investment and growth strategy. Even the guitar player outside a coffee shop joins in the excitement of the blaring trumpets and crashing symbols, punctuated by mooing cow. This year, Allianz began its eight-year tenure as worldwide insurance partner of the Olympic and Paralympic movements. The brand push illustrates how Visa serves as a network working for everyone. The new identity, which features a wordless flag-like icon as well as a reworked wordmark, also appears in the ads. We meet the indomitable Schultz in a 60-second spot from Comcast Business that breaks during coverage of the 2022 Winter Olympics. The work, created by Goodby Silverstein & Mikes tenacity and mindset are exactly what Comcast Business stands for. The editors will create dedicated playlists for all 15 Olympic sports, unique playlists for the most-popular athletes, and curated themed playlists, such as Gold Medal Moments, Best of Team USA, Record-Breakers, Epic Celebrations and more. Others will showcase businesses across the country taking on a busy winter during the Olympics as well as personal stories of business owners. He also established his own prosthetics business, BioDapt Inc. ), Chipotle brings back the gold (wrapper) in games-related push. If you have an ad-blocker enabled you may be blocked from proceeding. Password He took the checkered flag Saturday in the Xfinity Series race at Dover Motor Speedway. NBC confirmed last week that it will offer the 2022 Winter Olympics from Beijing, China in 4K HDR (High Dynamic Range). Provided with a prosthetic leg that wasnt built for the fast-paced action sport he loved so much, Schultz decided to design and build his own. Find greatness in the making, the endline reads. Returned $3.2 Billion to . But not all of them have one like this an inventor and entrepreneur, running his own business while competing in the games Sign up to have it sent to your inbox. Comcast CEO Brian Roberts said the company had solid revenue growth in our high-margin connectivity businesses, while increasing our Peacock subscribers more than 60% year-over-year. Executives, he added, projected great momentum across the company, including Studios where Super Mario Bros. has smashed global box office records to become one of the most successful movies of 2023.. An adrenaline-packed ad from Saatchi & Saatchi Australia stars Paralympian wheelchair rugby player Ryley Batt, capturing his fierce athleticism in the arena. Analysts Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. Reconciliation of Media Revenue Excluding Olympics and 2022 Super Bowl (Unaudited) Three Months Ended March 31, (in millions) 2023. Schultz designed and built his own prosthetic leg from scratch, not only getting himself back into competition, but also eventually transforming the high-tech idea into a successful business. The brand says more than 34 million users follow skateboarding creators globally on Instagram and more than 5.7 million are members of Facebook skateboarding groups. The spot, created by Goodby Silverstein & Partnerstells the story in visual flashbacks and present-day footage. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. HOW TO WATCH THE 2022 OLYMPIC WINTER GAMES Even skateboarder Sky Brown, who will make her debut at the Olympics, gets words of advice from her dad as if hes right by her side. Partners, runs today through March 13, covering the 2022 Olympics and Paralympics, airing on NBC and its affiliates. In our opinion, the company's commitment to investing in content production and strategic partnerships will further strengthen its position in the streaming market. The Xfinity wireless segment saw its customer base rise to nearly 5.67 million customers. Visit www.comcastcorporation.com for more information. Xfinity: Olympic anthem gets a refresh for TikTok in new Comcast campaign Like Etsy, Peloton found a way to ride into the Olympics though not an official sponsor. The campaign aims to highlight the connections that the brands global users have made organically. Olympic and would-be Olympic greats, including track stars Shelly-Ann Fraser-Pryce and ShaCarri Richardson, WNBA player and four-time Olympian Diana Taurasi and skateboarder Sky Brown all make appearances. Comcast plans to run a series of spots during the Olympicscentered on the theme of "being ready for whats next." Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Managing Your Weight with Intermittent Fasting and Time Restricted Eating, When to Seek Professional Help for Anxiety and Depression - More Than Just the "Blues". The epic tale begins in 2008 when, amid a successful snowboarding career, Schultz was involved in a crash that led to the amputation of his left leg below the knee. into the company's performance, we will explore the strategic reorganization into two reportable units, the success of its Connectivity & Platforms and Content & Experiences businesses, and the growth of its wireless and streaming services. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. The Milk Processor Education Program aka MilkPep, an official sponsor of Team USA, turned to Olympic athletes to give muscle to the famous Got Milk? message. Facebook is yet another of the many brands capitalizing on the excitement around skateboardings debut in the Olympics. I have no business relationship with any company whose stock is mentioned in this article. We believe that Comcast's focus on growing broadband ARPU, which increased by 4.5% in Q1, will be crucial to sustaining revenue growth in 2023 and beyond. In December 2021, the Biden administration announced a diplomatic boycott of the Beijing Olympics over China's human-rights Major ad campaigns running during the Olympics | Ad Age Special Report: The Olympics How brands are riding the Olympic wave A round-up of how marketers, sponsors or non-sponsors, are. You may unsubscribe at any time. Read more about this promo: https://nca.st/gWk0OSubscribe to NewscastStudio on YouTube in two easy clicks: https://nca.st/ncytsubThis video may contain conte. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Customers can simply say Olympics into their devices voice remote to get right to the action and start enjoying all 2,800+ hours of live and on-demand coverage through Peacocks Premium tier, which is offered at no additional cost to Comcasts entertainment customers in the U.S. Were making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world," said Rebecca Heap, Senior Vice President, Consumer Products and Propositions, Comcast Cable. Wolf seeks to fund $225 million in small business grants. $7,758 (20.7%) Beijing Olympics . During both games, Comcast Business will salute Team USA and For the delayed 2020 Tokyo Games, the story continues in Lead With Love, another emotional ad from W+K that illustrates how moms have nurtured their kids into being not just top athletes but good humans. 1st Quarter 2023 Highlights: Consolidated Adjusted EBITDA Increased 2.9% to $9.4 Billion; Adjusted EPS Increased 7.0% to $0.92; Generated Free Cash Flow of $3.8 Billion. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body. With sales expected to decline by 1.1% in 2023, the company's performance could surpass these estimates if it continues to execute effectively, as demonstrated by the anticipated revenue growth of 2.8% in 2024. Our dedicated Senior Member Service Teams goal is to eliminate all obstacles to quality, convenient, accessible healthcare. . Stories range from businesses tackling a busy winter to personal Anything spot focuses on Team USA Paralympian snowboarder Mike Schultz. As Schultz says in the spot: There are some days nothing can prepare you for. He "Its about resilience and adaptability. PHILADELPHIA--(BUSINESS WIRE)--Comcast NBCUniversal today announced the launch of the NBC Olympics VR by Xfinity app. But cable subscriptions continued to decline with 614,000 customers cutting their subscriptions. Are you a print subscriber? Comcast today announced customers nationwide can experience all the excitement and inspiration of the Winter Games through a new, simplified viewing experience available across the companys entertainment platforms. The Philadelphia owner of NBCUniversal, Sky and its large broadband and cable business said profit came to $3.83 billion, or 91 cents per share, compared with $3.55 billion, or 78 cents per share in the year-earlier period. Comcast's Q1 earnings results signal a strong start to the year, driven by the successful reorganization and growth in high-margin businesses. Well, if it's all about identity (as it seems it's supposed to be these days), notice there's all of one white male in the commercial. Adjusted Net Income . Customers can simply say Olympics into their devices voice remote to get right to the action and start enjoying all 2,800+ hours of live and on-demand coverage through Peacocks Premium tier, which is offered at no additional cost to Comcasts entertainment customers in the U.S. Were making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world," said Rebecca Heap, Senior Vice President, Consumer Products and Propositions, Comcast Cable. It tapped BBDO for a campaign to convey its message of giving confidence to consumerswith the help of dogs. Our analysis of Comcast's Q1 earnings results and strategic initiatives indicates a cautiously optimistic outlook for the company's future prospects. See all the champions from past golf tournaments and how the results played out. The symbol was introduced in its advertising 125 years ago and returned in a 60-second spot from StrawberryFrog that renews emphasis on the companys rock solid financial solutions, planning and investments, at a time when financial security may seem shaky for many. Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver.". against people using his own products," said Jim Elliott, executive creative director, Goodby Silverstein & Partners. Please disable your ad-blocker and refresh. Welcome to Prospect Medical Group, an independent physician association (IPA) supporting residents of Southern California. Philadelphia-based Comcast broadcasts the Olympics, a South Jersey aluminum plant eyes a rebirth, and Gov. . Jeff Shell, former CEO of NBCUniversal, speaks during a conference at the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. Still, its investment in the property continues. Though not every brand ponied up the bucks to become official ring bearers, a number of high-profile companies will be promoting their message during the games, either in NBC ad buys or on their own channels. Earnings-per-share is projected to remain relatively flat in 2023 at $3.63, with an acceleration of 13.4% to $4.11 in 2024. Date Jan 27, 2022 Client : Comcast Agency : Goodby Silverstein & Partners SVP Chief Marketing Officer : Eileen Diskin VP Brand & Communication : Michelle Snyder Executive Director Brand. While the media and communications landscape continues to evolve rapidly, Comcast's strategic investments in high-margin businesses, disciplined cost management, and unwavering commitment to shareholder value position it well for continued growth and success in the coming years. "Every athlete has a story. But the triumphant tale doesn't end therenot hardly! Super Bowl Commercial Updates; . In our view, Comcast's strategic focus on high-margin businesses and disciplined cost control will be key to navigating these challenges effectively. Comcast reported earnings per share of 92 cents after adjusting for one-time items. Other spots, including one directed by FKA Twigs, highlight the sport of longboard dancing and look back on the evolution of the famous No Comply move. X1 will feature a new interactive daily schedule for the Winter Games, giving customers one comprehensive and aggregated guide of all live and upcoming events airing across NBCUniversals networks and streaming services. 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Dara Treseder, Peloton senior VP and global head of marketing and communications, calls it a love letter to our members and a way to invite new members in.. The Creativity newsletter is editorially curated to spotlight the work thats hitting the markor missing it altogether. Comcast has planned to roll out a series of commercials on the theme of being ready for whats next during this years event and will officially launch on February 4. With the help of Oscar-winning director Chlo Zao, Ford debuted the latest in its Built for America platform created with Wieden+Kennedy New York. Combination of New Winter Olympics Hub and Award-winning Voice Remote Make It Easy to Follow Every Minute of The Action, In an Olympic Games First, Customers Across the Companys Entertainment Platforms Can Enjoy all the Olympic Action Free. Beginning five weeks from today, NBCUniversal will present 230+ hours of Paralympic Winter Games programming, including a record 120 hours of television coverage, for the 2022 Paralympics from Beijing, China, taking place March 4-13, across NBC, Peacock, USA Network, Olympic Channel: Home of Team USA, NBCOlympics.com and the NBC Sports app. Uber is leveraging the Olympics global stage to promote its suite of offerings as a single brand for the first time.
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